(MANSFIELD, TEXAS) – Throughout the first 10 years, Sightmark committed to enhancing accuracy and your overall shooting experiences through innovative products in a constantly evolving environment. That commitment has not changed and is more emphasized than ever with the brand’s new logo, recent product launches and exciting surprises to be unveiled in January, 2018.
“There’s more to our logo change than meets the eye. We are excited about the change because it emphasizes more than just the turning of a page on our 10th anniversary,” stated Sightmark President, James Sellers. “It truly symbolizes the brand’s form and function, as well as demonstrates our laser focus on advancing product technology that further enriches professional and recreational shooting and outdoor experiences.”
“For our 10-Year Anniversary, we wanted our logo to match our brand story without straying from the roots that made Sightmark great. Precision, Clarity and Boldness” adds Creative Director, Jeremy Helm. “We simplified the font to make it more crisp and clear. We cleaned up the reticle to make the lines more precise and visible. We made the entire logo one color and bolder so we could continue to make our mark on the industry. We want people to recognize our brand no matter the size or background it is used on. We are proud of where we came from and where we are going with Sightmark.”
In conjunction with Sightmark’s 10th Anniversary, the new logo replaces the previous version in all facets of product branding and packaging, as well as all digital and print communications.
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Sightmark manufactures award-winning products including riflescopes, gun sights, laser sights, night vision, flashlights, bore sights and other cutting edge, premium shooting accessories. Inspired by military and law enforcement technology, Sightmark products are designed for competition, shooting, home defense, personal safety and other tactical applications, as well as hunting. For more information about Sightmark products, visit www.sightmark.com. For media requests related to Sightmark, please email firstname.lastname@example.org.